SMART AdWords – Sponsored Links - Paid Advertising


Keywords are what people search for on Google	Your ad appears beside relevant search results.

When your ad reaches users at the point they demonstrate interest.

In the 'old days' of busniess and market research it was labour intensive, time consuming and very often thought to be a drag.

Now however, it is different and if you want to promote your services through paid advertising you can save plenty of time and money using Google AdWords.

How would you like to know how many people searched for products related to your business last month? Which keywords were used? What about if we told you we could offer you this information within minutes. I am sure you would agree that this would benefit any company.

Take for example 'Yellow Pages'. A customer can search in there for Computer shops. The shops will be listed with their address and contact details however they will not know by the advert if the computer shop actually stock a particular brand. The customer may spend hours calliing several shops asking if they have what they want. By the time the time you speak to the customer you could be dealing with someone who is very frustrated at the end of the phone.

With AdWords we can reduce the time and efford spent searching on line for your products.

What Google can do for Advertisers?

With Google Advertising we can show how advertisers can meet many objectives - Determining, measuring, and tracking metrics helps ensure success.

Objective	Example Success Metrics
Generate awareness Build brand Educate prospects	Targeted impressions Qualified visits your website Depth of involvement
Generate leads Identify prospects	Physician questions Coupon downloads Doctor locator requests Newsletter registrations Email address opt-ins
Customer acquisition Sales	Sales conversions = £££ Lower cost per lead/sale

The primary benefits of Ad Words include:

Reach	Access to ~ 80% of Internet users worldwide
Cost	No Minimum spend You choose your own daily spending limit (daily budget) Pay Google for users who click on your ad More cost effective than other forms of advertising, Banner Ads & Direct Mail Conversion tracking = real time return–on-investment data. Pay Google when users click on your ads
Timing
Flexibly	Start advertising quickly Unlimited changes, whenever you want You can target ads to the specific location & language of your customers
New Customers	Traditionally the most expensive target to reach not any more Potential customers are searching for your solutions every day

With the use of Sponsored Links, your business can be at the very top of all the search engines quite simply and rapidly with pay per click advertising.

Ad Words or Sponsored Links are paid advertising. The beauty is that you only pay when someone clicks on your ad. Evidence shows that if someone clicks on your ad there is most certainly an interest in the service you offer.

With the correct phrases in your ad the visitor will be taken to the relevant part of the site for their search.

Google Adwords
For information on
Links & Pay Per Click Advertising

Google Ads

FREE PDF Downloads

	10 Mistakes to avoid in Ad Words

In five simple words we provide a service which is -

Specific
Measureable
Attainable
Realistic
Timely

Site by Smart Web Results