Links & Pay Per Click Advertising

Search engines are a major opportunity to attract a new audience to your products or services. Using Google AdWords, we can connect you to customers at the precise moment they are out there looking. The Google Network reaches more than 80% of Internet users. With AdWords cost-per-click pricing, it is easy for you to control costs and you only pay when people click on your ad. You pay only for targeted leads, which are more likely to convert visitors to customers resulting in a high return on investment.

Google consistently monitors the system to ensure browsers or competitors do not 'spam' your AdWords by continually clicking through. Google refund the cost to you if this is detected.

Our AdWords team will set up the marketing campaign by selecting applicable key words using your existing material and by further independent research.

For example

Barbeques

An associated search might be for ‘gas barbeque’ therefore the ad group will be established within the campaign for this range of searches. When users click on your ad, it takes them not only to your website but to the exact item of interest. For example if you are selling Gas Barbeques, the person clicking will be taken to the point in the e-shop that has the Gas Barbeques.

Targeted Campaign’s - Local and regional targeting

Why not set your ad to appear only to people searching in a particular region. Now it is easy to target online customers within, say, 25 miles of your front door.

• How does this benefit you?
  When you target regional and local areas, you can reach the prospects that are most appropriate for your business and you can write ads that highlight special promotions or pricing based on geography.
• Which ad targeting option is right for you?
  Use regional and city-level targeting if you know which specific cities and regional areas are appropriate for your market. Choose customised targeting if you want to define your own target area. Indicate your area by choosing a point and a surrounding radius or by picking points to define a border.
• How does this work?
  The AdWords system may analyze a searcher's query (for example "London florist") to establish what location that person is searching for. The system may also take note of the person's Internet Protocol (IP) address to see where he or she is searching from.

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• Specific
• Measureable
• Attainable
• Realistic
• Timely